Okay, I say this every year but how the hell are these candidates in business? As soon as Jeff blurted out, “I don’t want to deal with the finance side,” I nearly choked on my biscuit. Imagine signing up for a reality show competition based on becoming an entrepreneur and then babble such foolishness. Of course, he was fired after that. His own fate was signed and sealed.
This week we went from burgers to redesigning hotels. Lord Sugar has set the standard too high this year. Last week the candidates could barely put a burger together and sell it at lunchtime, but here we are, watching these blundering “business people” try to put together interior designs and sell the concept to hotel managers.
Sugar did his classic early morning call that resulted in a grand entrance by himself. He really does believe in his own bullshit, but I cannot dispute that it is entertaining. Like every season, we have to endure the mechanical men versus women themed conversations, where all they do is talk about how they are better than each other. After that natter was closed shut, project managers were chosen. What felt like hours of deliberation, Ross was picked for the men and Bushra for the women. What struck me is that the women’s team did not spare a moment to single out each other’s skills before making that decision. Thankfully it did not cause their own downfall.
The rest of the episode was the usual car crash TV. The entire task was built around a luxury golf international hotel but what both teams failed to do is create a room built for purpose – living in it. The men spent aimlessly for any piece of furniture, with no regard to how it will fit together, and the women’s team played budget cuts more than the Holiday Inn. In the end, you had one designed room where the guests cannot physically eat and another where you have to stand on the sofa in order to use the mirror properly.
If there is one noteworthy point to make about this episode it’s that it confirmed my statement from last week that there is, so far, no worthy candidate that deserves it at this stage. Like last year, I get the sense we will feel empty handed even when we get a winner. I mean, Elizabeth cannot even use a tape measure properly. I wish for once that The Apprentice brought on people with some sense of real-life experience because it is fast becoming more a reality show than a genre about real business. Frankly, it is embarrassing.
In my opinion, neither team deserved to win this week but Jeff deserved to go. In the end, he mustered up a silly price for the room at £750 per night, madness. Sugar did make a West Ham dig at Karen Brady though, which made the watch worthwhile.
Speak to you again next week.
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Daniel Hart is the Co-Founder of Ready Steady Cut and has operated as Editor-in-Chief since 2017.