‘Unicorn Store’ | Netflix Film Review

April 2, 2019
Daniel Hart 0
Film, Film Reviews, Netflix


Unicorn Store sells this sweet story, but it’s painfully indicative of our suffering generation of the self-entitled.



Unicorn Store sells this sweet story, but it’s painfully indicative of our suffering generation of the self-entitled.

There is no denying that Netflix film Unicorn Store is well directed, presenting Brie Larson’s multi-dimensional career. There is also no denying that Brie Larson’s performance is everything you’d expect with her talent to impose naturalness in her drama; from Room to tentpole Captain Marvel she has prevented herself from watering down her performance as stardom has rained down on her career. The problem with Unicorn Store is the insufferable, entitled character.

She plays Kit, an adult presumably in her twenties who remains at home with her overbearing and uncomfortably creepy parents after failing Art College thanks to some snobby moderators. Kit decides to take on the unforgiving adult world, landing herself a temporary job at a vacuum company, mostly using the printer and scanning documents for managers and occasionally getting inappropriately spoken to by the lifeless Vice-President. After a couple of days working at the company she accepts an invite to a store, that apparently sells unicorns by a sales clerk played by her recent on-screen MCU partner Samuel L. Jackson.

I wasn’t sure if this Unicorn Store was a figment of her imagination and I conceded it didn’t matter halfway through the feature; the ending provides a conclusion, but then I wasn’t convinced by the principle of the story.

Unicorn Store Review - Netflix Film

Unicorn Store represents the society that we live in that wraps itself in the softest cotton wool; the generation that fears to take risks, and resides in their comfort zone due to the idea of experiencing failure. Unicorn Store is the manifestation of the culture we have generated where people would instead assert blame than solutions; where people settle and moan, rather than move and achieve.

It’s easy to dissect the Netflix film; Kit fails at Art College, and in response to her parent’s pressure she reacts by getting a job. For the rest of the movie, she dippily chases the dream of acquiring a unicorn, due to the real world not being how she wants it to be. Kit lives in her childhood. She wants to remain in the bubble of a little girl; life was easy back then, and that was where her overbearing parents felt doting rather than irritating. Building a unicorn stable after work is her exit from reality. The story of Unicorn Store feels pathetic and I despised the lead character. You only need Film Twitter for this type of observation.

To be balanced, it’s respectful to highlight that Unicorn Store raises issues in our society that are notable; there is a theme of sexual harassment in the workplace, and how the media puts pressure on women in sleazy modern day advertising. I suppose Brie Larson intends to signal a character that is chasing a dream due to societal pressures, but using a unicorn is whimsical, and somewhat forces you to feel less engaged.

Have you ever heard anyone say “I want to be a mermaid” and you think, “f*****g grow up”? Well, Unicorn Store gives you this for 90-minutes.

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