So I think the whole point of the Avengers: Endgame re-release is Disney wants to beat the box office chart-topping Avatar, for Avengers: Endgame to become the highest grossing film ever, and they have decided that to re-release the film with some extra stuff will get the Marvel fans shelling out for more tickets so they can be number one.
Is it me or does an Avengers: Endgame re-release just feel desperate?
The film made a fortune at the box office, but they want more, so is the idea here that Marvel fans are so needy, they will gladly shell out for another ticket to see extra footage?
Well, basically yes, but don’t start getting salty just yet. You see, Marvel have released an extra six minutes of stuff for you to watch, and they will give you a free poster, too. Hold me back.
Now, let’s look at the extra footage in the Avengers: Endgame re-release.
There’s a piece to camera from Anthony Russo, clips of Stan Lee filming his cameos, an unfinished scene of The Hulk rescuing some people, and a clip from the new Spider-Man movie.
If you were hoping for extra footage in the actual film, or a funeral for Black Widow, or Tony Stark meeting his grown-up daughter in The Soul Stone, or Cap and Peggy getting married, or anything else that may have lent any new nuance of plot or even exposition, then you are going to be disappointed.
What you get is the equivalent of bonus features on a Blu-Ray release.
The deleted Hulk scene isn’t even finished. It looks terrible, the CGI isn’t rendered, and nobody at Marvel thought it was a good idea to even try.
This whole endeavor seems like a cheap cash grab by a company that feels it’s ok to ask fans to spend money on a film they have already watched, just so they can be number one. It’s like Netflix asking you to pay two months instead of one on your next payment day, as they are showing a director’s cut of Bird Box.
I really enjoyed Endgame, but over the last ten years, I have consistently handed my money over to Marvel for everything they have put out, even the rubbish ones, just like millions of others out there, but it seems that just isn’t enough.
Well, I have had a quick look on twitter, and I’m pleased to see I’m not the only punter disappointed with the offer they put on the table.
If you were thinking of going to see this, then do it because you want to see the film again, not for the 6 minutes, the free poster, or to help them beat Avatar. If film companies feel they need validation from customer’s wallets, instead of their opinions, then I despair at the future of film and their ultimate goals. I don’t pay to watch films so they can say they are better than other films in a league table of box office takings, and neither should you.
Now I need to go, as my gym membership is doubled this month as they have added 6 minutes on the Pilates classes. Where does it end?
Louie Fecou reviews films, tv shows and comics for Ready Steady Cut, HC Movie Reviews and We Have A Hulk. He currently runs his own business in between watching films.