Marvel’s Incoming #1 Review: What Marvel Can Learn From Greggs

January 2, 2020
Louie Fecou 0
Comic Reviews, Comics


There is nothing to recommend about Marvel’s Incoming #1, a boring slog through a quagmire of sloppy vignettes designed to make money from loyal fans.



There is nothing to recommend about Marvel’s Incoming #1, a boring slog through a quagmire of sloppy vignettes designed to make money from loyal fans.

Marvel release Incoming #1, a double-sized one-shot that boldly declares in a banner at the top of the cover that “The Future Begins Here”. As a comic buyer, my heart sinks that this is going to be the way forward in the first quarter, and beyond, of 2020 for Marvel.

First of all, the comic has a cover price of $9.99. Yep, it’s ten bucks for this long, boring, convoluted 100-page advert, that really should have been given away free when you buy any other comic in the shop.

The idea is again another Marvel book that has many different creative teams contributing to the so-called plot. There are pictures and words from such comic book luminaries as Kelly Thompson, Saladin Ahmed, Donny Cates, Al Ewing, Ryan Stegman, R B Silva, and Jim Cheung, and it has a whodunnit story, that centers on a dead body and a cryptic clue that takes nearly every character in the Marvel Comic Universe nearly 100 pages to figure out.

Yes, I know, this lazy McGuffin-driven plot with as much inspiration as a Hollywood big-budget remake hops from scene to scene giving us four pages of exposition with the sole purpose of reminding readers that there is still a Marvel Comic Book Universe out there that has superheroes doing… stuff. And it even fails at doing that.

I can’t imagine any casual readers on the cusp of a New Year plopping down their ten bucks to read this, but if they did they would probably not be returning for any more such fodder. The story is clichéd and plodding, there is little or no superhero action in the sequences and the art has no consistency of style, leading the whole package to look sloppy and thrown together.

The resolution of the story and “big reveal” is so lackluster that it cannot save the Lord Of The Rings-style trek that you have just made to get there, and the whole thing could have been done in an 8-page back up in The Avengers.

By the time I got to the end of this book, I was greeted by five — count them, five — pages of adverts featuring comics that have things in them. Literally thumbnails of covers with exciting straplines such as “The Adventures of Daredevil and Elektra Continue in Daredevil” over the top of them.

There is nothing to recommend about Marvel’s Incoming #1. It is a boring slog through a quagmire of sloppily created vignettes designed to make money from loyal fans that support Marvel comics.

If Marvel wants to be creative about promoting their upcoming events, they should have the good grace to give these adverts away to their loyal fanbase and help to support local comic shops in the process. This greedy corporate approach to a creative medium is cynical and black-hearted. Even my local Greggs coffee shop rewards customers with a free coffee after they have purchased nine; Marvel in 2020 seems to be focused on releasing more events, more reboots and more limited series titles that will push loyal collectors into buying everything in the hope something becomes a “key” and they can make a YouTube video about it.

Happy collecting everyone.

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