Marvel drops Diamond for Penguin Random House Infinite Crisis for Distribution
In an industry-shaking turn, Marvel has dropped Diamond Distribution.
During the troubled early days of the pandemic, it seemed like a lightning bolt from the blue when DC Comics announced that they would be sourcing new ways to distribute their comics. Diamond Distribution, which has for years been the main distributor for comic books in the US and overseas, was in a terrible position and closed down over fears of Covid.
DC was the first to leave, taking over 30 percent of Diamond’s business with them.
Today it seems that Marvel has followed suit, and in another shocking business blow, Marvel has dropped Diamond, jumped ship, and appear to be going into business with Penguin Random House.
This can only be another nail in Diamond’s coffin, and the news has sent shockwaves through the industry.
Upon reopening, Diamond launched a campaign for companies to “Back The Comeback” of their company, but it seemed to mainly fall on deaf ears. This breaking news may also open new avenues for Marvel comics though. With Penguin already having many avenues of distribution to book stores, could this mean that at some point in the future, you could be buying your Marvel books from your local book shop?
Once again the drama inside the comic book industry is more intriguing than many of the comics themselves.