There’s a lot to be said for a trailer for such an epic movie that is so confident in its own success that it actually doesn’t bother to show us much of the film. And the new Avengers: Endgame trailer is one such piece of marketing:
When I think of the trailers I have sat through that show most of the plot, effects or, worst of all, the best lines, then I have to applaud Marvel for showing the restraint they have here. We get no bad guy, no real interactions, and very little in the way of what this film is about. If you were to show this trailer to someone who knows nothing about the MCU, they wouldn’t have a clue as to what was going on.
For me, this is great. I hate a spoiler-filled trailer, even though I know why they do it.
So, what do we actually get here then?
Well, there are a lot of callbacks to the first phase of the MCU, particularly the big hitters like Iron Man and Captain America. There’s more sad stuff from Tony in space, as he hopes to reveal one last surprise. A voiceover from Peggy Carter explains that “None of us can go back,” and that gets me a little worried about the time travel aspects that this film may rely on to get our heroes back from limbo.
There are some nice scenes with Hawkeye-Ronin, so it’s good to be reinforced that he has a big part to play here, and the black and white and red flashbacks remind us of the dark days of Infinity War and beyond. Ant-Man wanders aimlessly around, presumably out of the Quantum Realm and finding himself in an episode of The Twilight Zone, and Natasha has red hair, for a bit.
Round about now we get the “Whatever it takes” line, repeated by various Avengers, giving fans everywhere “the feels,” and there are a couple of new shots of battle-torn Cap, Ant-Man escaping an office fire by jumping off a pencil, and Rocket is seen on War Machine’s shoulder.
We get to see the cast in their new white suits, (a surprise from Tony?), as the music builds to its operatic crescendo.
Of course, there’s a funny scene to finish the trailer, with Thor and Captain Marvel, because if you are going to do a formula, then you have to stick with it, and as Thor summons his hammer, Brie is unimpressed as ever, reacting only with a trademark smug smirk, somehow impressing Thor in the process.
That’s about it really, until April 26th when the film is released. For me, I feel that Endgame may be a mixed bag. If we have the addition of an incredibly powerful Captain Marvel, and possible time travel, alternate universe theories, then there is a risk that the film may fall into cliche.
I hope that the ball will not be well and truly dropped here, as after 11 years of world-building, and huge customer investment, this film could well be a season finale to end all finales.
Trailer-wise, I applaud them for being so discreet, but this may be the end of an era that we will never see the like of again.