A Virtuous Business (2024)

Time skips can be useful narrative conceits, and in some cases, they can really reinvigorate a flagging show (hello, The Walking Dead.) But...

‘A Virtuous Business’ Makes A Crucial Mistake In Its Finale

I think the smartest thing that A Virtuous Business has done thus far is entangling Da-hyun’s seemingly unrelated personal subplot with the core...

A Heartfelt Reunion In 'A Virtuous Business' Episode 11

Somewhat predictably, the fractures that emerged within the group in the previous episode don’t take long to resolve in Episode 10 of A...

'A Virtuous Business' Episode 10 Makes Some Shocking Suggestions About Da-hyun's Past

Well, things are getting pretty dramatic in A Virtuous Business, aren’t they? Episode 9 is solid everywhere; it imperils the core group dynamic...

'A Virtuous Business' Takes A Dramatic Turn In Episode 9

A Virtuous Business Episode 8 is one of those obligatory K-Drama episodes where after a romance takes another step as it did in...

Da-hyun Grapples With His Feelings In 'A Virtuous Business' Episode 8

Well, isn’t this romantic? Following on from Jeong-suk being imperiled by Gyeong-sik, it seems the male and female leads are getting closer than...

The Romantic Angle Deepens In 'A Virtuous Business' Episode 7

After I spent a while going on about how the previous episode’s thematic and character depth, I’m forced to backpedal slightly with Episode...

'A Virtuous Business' Idles A Little In Episode 6

Power is a funny old thing. Sometimes it’s obvious who has it – monarchs, elected officials, CEOs, etc. – and sometimes it isn’t....

Jeong-sook and Da-hyun Find Common Ground in 'A Virtuous Business' Episode 5

A Virtuous Business is what’s known as a low-stakes drama, but I’ve never quite liked that term. Stakes are relative, and there doesn’t...

'A Virtuous Business' Episode 4 Feels Like A Turning Point

There were some worries that A Virtuous Business would darken as it went, but I’m pleased to report that Episode 3 doesn’t really...

'A Virtuous Business' Develops Good, Thoughtful Drama in Episode 3

It’s early days yet, but I suppose it’s worthwhile asking where A Virtuous Business might be going. There aren’t exactly an abundance of...

'A Virtuous Business' Episode 2 Implies A Dramatic Pivot Is Coming

The comedic hook of A Virtuous Business is fairly straightforward – the clash of conservative Korea and sexual openness. Lots of K-Dramas are...

'A Virtuous Business' Episode 1 Establishes A Solid Premise